Overview

The development of numerous new and innovative digital advertising products and services, the launching of social media and ad platforms and the updating of technology marketing tools, has forwarded businesses by the usage, for branding purposes, of Ad Delivery and Programmatic Data, Mobile, Video, Social and Rich Media. New Ad Technology presents however critical risks for all digital advertising players being either Brands, Publishers and/or Advertising Agencies or Networks and other marketing performers.

ZK Law being at the forefront of the digital advertising ecosystem, has acquired a deep understanding of the operation of performance Campaigns, Affiliate Marketing and Retargeting, Adaptive Advertising and Programmatic Trading and an extensive insight of the legal implications of the controlling of first and third-party data and their processing through data management platforms, SEO pitfalls, cookies and relevant technologies legal implications. We support businesses to cut through the legal complexity of digital marketing, by highlighting the major legal risks and law barriers, so as to enable our clients use the advanced technology to fast their business forward unabstracted by legal hindrances.

Legal Services:

At ZK Law we understand how digital marketing works. Whether it is a new marketing service you wish to introduce to the market, a Software Marketing Tool to implement in your portfolio or a complex marketing campaign between multiple agents, we can navigate the legal risks with ease and flexibility.

We provide:

  • Analysis and guidance on legal and regulatory development affecting Online behavior Advertising, including advice to Publishers and Advertising Networks on their adherence to cross industry self- regulatory initiative based on IAB Europe’s Online Behavioral Advertising (OBA) Framework and EASA’s BRP on OBA
  • Consultation and draft of Privacy & Cookies policies to be adopted
  • Day-to-day legal support to advertising networks and Agencies with respect to Advertising Laws, Policies and Codes of Conducts requirements when providing their services to their clients
  • Risk Management of digital advertising to industry-specific Brands (e.g., on Pharmaceutical, gambling and energy advertising rules)
  • Negotiation, drafting and review of SEO and Affiliate Marketing Agreements
  • Negotiation and Review of Technology Service Agreements and Service Level Agreements either on behalf of Ad Technology Providers or Advertising Networks
  • Drafting and negotiation of Master agreements with major Publishers/ Advertisers on behalf of Advertising Networks.