Overview

Commerce in the 21st century is largely carried out through online channels. Innovation in the era of web 3.0 has brought to surface many entrepreneurial ventures, that cater to every need of the market. From e-shops and D2C platforms to digital marketplaces and collaborations between platforms for the provision of cutting-edge and interconnected services, the e-business era presents vast opportunities for businesses, with numerous yet exciting legal challenges.

Legal Services

The backbone of our practice has been e-commerce for the better part of the last two decades; yet we have always found physical and digital sales to be greatly interlinked. At ZK Law Firm we provide cutting-edge advice and innovative solutions to both physical and digital organizations (retailers, franchise networks, distributors, e-shops, marketplaces, digital platforms etc) for the establishment of consumer-friendly practices and the creation of robust, agile services by our clients. We focus on the digital transformation of established sales channels and legally support the development of agile e-commerce platforms, ranging from e-shops to multi-sided platforms with multiple agents.

We advise retailers and big franchise networks, peer-to-peer platforms and big marketplaces in implementing practices in compliance with consumer and competition laws; we lobby with regulators and big associations from the industry; we draft complex agreements for B2C, B2B, D2C, P2B, P2P transactions; we handle M&As in the industry.

We handle not only legal issues but also practical complexities to assist our clients in achieving their business goals in both a domestic and international environment. Our team has also actively participated in law-drafting procedures on implementing EU Directives and Regulations relating to consumer protection and platforms in Greece and abroad.

We provide legal advice on:

  • Tailor-made Terms & Conditions, Privacy & Cookies Policies and legal statements for websites (e-shops, platforms, marketplaces, apps etc)
  • Regulatory Compliance audits and guidelines including on issues of Data Protection, Consumer Law and Competition law issues
  • Monitoring of implementation through workshops and guidelines
  • Licensing in regulated industries and activities and handle the process before competent Authorities
  • Advising on cases concerning unfair commercial practices, defective goods, consumer compensation, contract withdrawal and drafting of the respective policies
  • Digital Marketing Campaigns consultation (including social media, newsletters, information society means of communication, cookies)
  • Compliance with regulated markets legal framework (consulting on KYC, SCA issues, p2b competition law requirements, parity clauses)
  • legal representation before competent courts, authorities and regulatory bodies,
  • IP protection, including Trademarks, domain names, patents and software
  • Brands’ NFTs portfolio legal management