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Mina Zoulovits and Penny Kontogeorgou, ZK Law Firm Partners, spoke at the “Fashion & Luxury Law & Business” seminar organized by Tailored.

Mina delivered a speech on Digital Marketing in the Fashion & Luxury Industry elaborating on how can a business legally leverage customer data in the era of GDPR.

Penny presented issues on “Funding for a Contemporary Business” and explained in detail the standard investment methods available to entrepreneurs in the fashion industry. She shared tips for a succesfful investment and negotiations strategy at the beginning of a fasion business venture through her experience that includes the points of view of both investors and start-ups.

The educational seminar is “tailor-made” for the fashion and luxury industry, and was created as a response to the rapid growth of this industry in Greece, to address the ever-increasing needs, the vision and the innovative ideas of those working in this demanding market.

Designers, traders, entrepreneurs, lawyers, fashion and beauty bloggers, photographers, e-shops, marketing specialists and many more professionals from various business and industry fields joined the seminar to take part in an interactive and open discussion, where representatives from different areas of fashion and luxury exchange views and share experiences.